Ultimately, knowing the risks of rebranding can help you determine whether or not you're going into a rebrand for the right reasons. After redesigning its logo, 44% of people were unsure of what Uber's logo represented. Rebrands are complicated, and carry big risks.Įven big brands aren't immune - just look at Uber.

If you're considering a rebrand, keep reading to learn how to rebrand a company, plus examples of other brands who've successfully rebranded their website, name, logo, or entire company mission and purpose.īut first, let's make sure you have the right reasons to rebrand. However you got here, you're not happy.įortunately, rebranding is not uncommon - many major brands, ranging from Dunkin' Donuts to Uber, have successfully rebranded in the past. Whether your branding design efforts started (and ended) with a logo jotted down on a napkin, or you whiteboarded your way through the complete branding process - from brand values to logo variations - somewhere along the way things stopped working. Plus, even if you made creating a brand identity a priority in the beginning, a change in business plans might have made your initial branding strategy obsolete.

After all, it's hard to sit down and flip through fonts when you're still trying to figure out who your customers are (and where to find them). When you're first starting a business, branding is likely the last thing on your mind.

Dropbox logo rebrand