adwords editor lets users do all of these things except

Bidding updatesĪlong with the existing recommended targets that show when you choose a bid strategy for your Search campaigns, you’ll also see a recommended Target cost-per-action (CPA) if one exists. Learn how to Create a TrueView for action campaign. 'Call-to-action' and 'headline' fields for TrueView in-stream ads are now available for all video campaigns. Calls-to-action for TrueView in-stream ads More ad text gives you more room to explain your value proposition to potential customers, and show what your products or services do. New headlines for call-only adsĬall-only ads have two new optional fields: Headline 1 and Headline 2. Learn more about Recommended daily budgets. The recommended budget is the daily budget amount you would have needed to get more of your missed impressions in the last 7 days.

You’ll see a recommended budget column in your 'Campaigns' table if you missed out on 10% or more of your potential traffic in the last week. Instead of turning on call reporting for each campaign or ad, you can now turn it on at the account level so that you don’t miss out on any reports. Using HTTP in the tracking template can disrupt your click measurement and redirect systems. If your tracking template uses HTTP instead of HTTPS, you’ll be reminded to update the tracking template.

Your tracking template must use the HTTPS protocol.

If your expanded text ad doesn’t include a second description and a third headline, you’ll be reminded to enter them to help improve your click-through rate (CTR).

Two new custom rules have been added to Google Ads Editor 12.6: If your audience list has fewer than 1,000 active users (updated from 100 active users) and you want to use it for a Search campaign or ad group, your ads won’t serve against this list until more active users are added.

Your audience list must have at least 1,000 active users.

However, custom rules won’t apply to removed or finished campaigns.

Custom rules now apply to all campaigns, including all enabled, paused, pending, or draft campaigns.

Google Ads Editor 12.6 includes two custom rule updates: Reach the people that are most likely to be influenced by your products or services, by showing your ads to customers who meet new, advanced demographic criteria that you set. The following features are now available in Google Ads Editor version 12.6.ĭownload the newest version of Google Ads Editor.

Adwords editor lets users do all of these things except